Our mission

As an importer, our mission here at Triple Crown is to become a reliable partner in the United States for our foreign suppliers with a primary focus on brand building and sales success.  We are committed to searching the entire globe to find unique products that represent not only the finest quality but ultimately outstanding value to the consumer as well.  Our representatives are always seeking quality products at value sensitive prices in order to find that one special drink which will match our portfolio with the fine pallets of our clientele.  With a responsibility of being innovative, creative, and professional, we are personally involved in sourcing products that are unique in terms of style, appellation, packaging, and presentation. 

Being a wholesale distributor of wines and spirits in Southern California, Triple Crown strives to provide retailers, bars, and restaurants products with a distinct balance of attractive packaging, superb quality, and rich taste.  In turn, consumers will receive valued items at reasonable prices that can compete with the major brands in the world.  The company measures success as a combination of the successful development of our staff, execution of our portfolio, and providing the best possible customer service available in the alcoholic beverage industry.  In an ever-changing industry Triple Crown Import Co. is always interested in receiving information on new and existing products that could be distributed in our state of operations.